The business model
We earn when the user takes no harm.
Prevyber is freemium: you start free and move to paid when the value is clear. The company's incentive is aligned with the good of the people who use it, unlike traditional security, which earns on the cure of damage already done.
Three complementary streams
Consumer builds product and data. From there the other two are born.
Consumer subscription
The core, from day one. You start free, with no card: conversion to paid comes when the user feels the value day to day. ARPU sits in a range of about 8-10 € a month on the paid plans.
Threat intelligence
The threat data collected in real time by the consumer network, aggregated and anonymous, has value for banks, insurers, telcos and payment providers that defend their customers from fraud. It becomes sellable once the user base reaches critical mass.
B2B enterprise
The same Vigil technology adapted to protect company employees, who are the main attack vector. It is the stream that matures with scale, after consumer has built product and data.
The consumer plan prices are the ones published on the site's Plans page. Threat intelligence and B2B mature in the later phases of the plan.
Unit economics that hold up.
The expected ratio between customer lifetime value and acquisition cost, according to the plan.
The estimated gross margin per paying user in the model.
The time to recover the acquisition cost, in the plan.
The estimated free-to-paid conversion is 10-15%. These are plan figures, not results: the product is not on the market yet.
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