The market
A growing problem, and a space no one covers well.
The consumer security market is large and growing, but stuck on the wrong positioning: technical products sold on generic fear. The real pool is the loss to fraud, and no one prevents it across channels.
The estimated size of the consumer cybersecurity market in 2026, growing about 9.5% a year.
Industry data cited in the planEstimated global losses to digital fraud in one year, across 42 countries and on a conservative basis.
Global Anti-Scam Alliance, 2025Of phishing emails already contain text generated by artificial intelligence: the problem grows, it does not shrink.
Industry data cited in the planSizing
From the global pool to the first Italian milestone.
TAM
The consumer cybersecurity market is worth about 47.75 billion dollars in 2026, but the real pool is the loss to fraud: hundreds of billions a year. Even just 0.1% of that value would be on the order of hundreds of millions in ARR.
SAM
Western Europe, about 250 million people with mobile penetration above 85%. A 5% share of active adults at a range of 8-10 € a month is worth over 5 billion in potential ARR.
SOM
Italy, the launch market, about 20 million digitally active adults. A 5% share at about 10 € a month is worth on the order of 12 million in ARR: the first realistic milestone.
Penetration shares and ARR values are market potentials in the plan, not current results.
Why the potential is of a category, not of a product.
Whoever has covered a single channel of deception is already worth a lot: call protection, link checking and identity protection have become significant businesses, each on a slice of the problem. Prevyber covers the layer that sits above all channels: the same language-reading engine, applied wherever deception appears.
A high-value company is born when three conditions come together: a universal and growing problem, no one solving it well, and a solution that becomes harder to replicate as the user base grows. Here all three are present.
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